Missing Sidebar and Missed Opportunites

So I’m looking at my Google Analytics and find that my post Adobe Acrobat Pro X CS6 won’t start: how to fix has over 600 page views (539 unique) for the past month.

For a small-fry like me, that is huge!

I dug deeper and found that the most used Google search phrase for that page was “adobe acrobat x pro won’t open”. I googled it, and my article was #2 right under Adobe.com’s!

If you are reading this on my site, you can see that I run ads on the sidebar. I got excited at the thought of getting some advertising revenue and looked at my advertising stats. There were no clicks registered and the viewed ads number was a lot lower than the page views.

I looked at the page itself and realized the problem. No sidebar was showing up.

So many lost opportunities!

So where did my sidebar go? I’m not sure it was ever there to begin with.

I am using a custom child theme of the Twenty Eleven theme, but I had not done anything to change the base single post template. I downloaded index.php and single.php to look for differences and found that “get_sidebar();” was not in single.php. I copied single.php to my custom child theme folder and copy and added “get_sidebar()” function to the same place it appeared in index.php. I uploaded my new version of single.php and saw the sidebar was there, but it was shoved below the content.

Element inspection time. The CSS for the divs #primary and #content was different for the single post template. I added the following code (which is a copy of the #primary and #content from the parent theme and I added “.singular”) to my child theme’s style.css to cancel the parent theme’s CSS and get my sidebar in the right place:

.singular #primary {
float: left;
margin: 0 -26.4% 0 0;
width: 100%;

.singular #content {
margin: 0 34% 0 7.6%;
width: 58.4%;

On a side note, if you have never worked with WordPress child themes before, I highly recommend reading the WordPress Codex on Child Themes. You should never change the code of a theme someone else has made because if they update the theme you will lose your changes if you update the theme on the Update admin page.