John Pozadzides (aka John P.) is one of those guys who knows a lot about blogging and WordPress. If my head wasn’t stuck in the sand of work so much I may have heard of this guy sooner. On Jan 30, 2010, he gave a talk at the Dallas/Fort Worth WordPress Group.
If you don’t have an hour and 30 minutes and just want the list of plugins he mentions, I have provided them below. Click the titles to go to the download pages for each plug-in. In some of the notes, I have provided times in the video he talks about that subject so you can jump ahead in the video if you want to hear more detail.
Tony Cecala, the gentleman who introduces John P., states John is part of a team that developed a stat-tracking service called Woopra. This is not one of the plugin John P. says you need, but he does show how he uses it throughout the presentation in relation to the other plugins he uses.
There is a free plan that is capped at 30,000 page views and data retention for 3 months. If you want more, you will need to pay a monthly fee for the upgrades.
You can get the WordPress plugin here, or in your WordPress admin plugins area, search for “woopra”.
This is a URL shortener. John P. calls it Pretty Link Pro and says it is not free, but there is a free version called Pretty Link. The idea is that by using services like Bit.ly or TinyURL.com, you are giving away your traffic. Pretty Link will make shortlinks for your domain and tracks clicks.
Creates an XML sitemap you can use with Google Webmaster Tools and Yahoo Site Explorer to help those search engines index your site so your site will wind up in more search engine results. Plus it notifies Google, Yahoo, and Bing when you publish a new post.
If you mention a product (that’s not competing with your product) that is available on Amazon.com, why wouldn’t you include a link to it? It provides value to your readers, and you will get a commission for the sale. This product looks for links to Amazon.com in your posts and adds your referral code. Of course this requires that you are signed up as anAmazon Associate.
There are actually quite a few plugins available that do this. It depends on your need.
Oh my goodness, I wish I knew about this one earlier. When you are logged in as an admin on your site, a tool bar is added to the top of the page that gives you the same functionality as the WordPress.com hosted sites. You will have faster access to all the functions (including plugins) that you have in normal admin sidebar. You won’t have to type “wp-admin” every time you need to access the backend of your blog.
… stands for Yet Another Related Posts Plugin. Uses tags (you are using tags, right?) to create links to other posts on your blog that are related to the post on that page. Related posts help keep your site visitors on your site longer.
An attendee asked if it was better to add related links to the top of the post rather than the end or side. John loved the idea of putting them at the top in case in case the visitor did not find the article interesting before they scrolled down enough to see the related link. In my own experience reading blogs, if I see a related link that looks interesting, I will open the link in a new tab to read after I am finished reading that page or decide to stop reading because the article does not interest me.
Take it from someone who has lost his database, you need to back up your WordPress database! John P. suggests WP-DBManager which not only automatically emails a backup to you, but also optimizes the database.
However, I had some trouble getting it work with my Godaddy Windows shared hosting server set up. (Helps if I actually read the install instructions. *facepalm*) I normally use WordPress Database Backupwhich also emails the database backup file to you, but does not optimize the database.
Update April 21, 2010: I still can’t get the WP-DBManager backup to work right. It says it can’t find the MySQL dump path – probably because I’m running it on a Godaddy Windows server. So I’m using WordPress Database Backup for the actual backup and WP-DBManager for optimization and repair tasks. They play nicely together. In fact if you go the WordPress Database Backup option page, you can schedule the backup according to the WP-DBManager’s backup or optimization schedule!
“Every single person in this room should have this plugin on every single website you have.” I sadly do not. I better get busy.
What it does is speed up the access to your site by taking some of the load off of your web server by creating static pages of normally dynamically created web pages. Static pages will come up faster than the dynamic pages.
1:07 Removes any records left behind in the wp_options table of your database of plugins you have removed. You click the button that says “Find Orphans” and a list of entries show up with check-boxes and links to look up the entry in Google to see what it is. You just check the boxes of the entries you know are safe to remove. When I tried it the first time, an option for the DB Manager appeared (good because I removed it) and options for YARPP were in the list (bad because YARPP was enabled). Make sure you backup your database before using this.
1:08 Like it says, it deletes the revisions of your blog posts and pages to save room in your database. Again, make sure you backup your database before using this.
1:09 Integrate Google Search. John says it is called WP Search, but I couldn’t find it. My search engine seems to be working fine.
1:35 You can set it up so regular visitors never seen an ad, but traffic coming from a search engine does.
I have not tried this one yet.
Other Notes I got from the video
- Content is king. Interesting, authoritative blog posts take time to write. One of his most popular posts that he wrote in 2008 and still get 2,000 hits a day took 20 hours to write.
- Video counts.
- Pictures count. In your descriptions in Flickr, include link back to your site.
- Audio counts.
- Stop trying to make money.
- Add e-mail feeds. I use Feedburner to send out email digests of my posts for free. You just need to sign up with Feedburner, set up Feedburner to use your feed, then provide a link for visitors to sign up to be emailed.
- Use descriptive file names for your images. Use the alt tags for your images.
- 0:52 John talks about a test he did using videos and images of Lady Gaga. When using a gallery, instead of the image linking to just the image file, link to a page with the larger image embedded. If a visitor lands on this page, you need to give that visitor somewhere else to go.
- 1:03 Site speed matters. Use a Firefox plugin called Firebug and Page Speed by Google to test your site’s speed. “Faster load speeds equal more Google traffic.”
- Use grid hosting
- 1:05 Moderate spammy comments ruthlessly
- Integrate Google Search – WordPress’s built-in search stinks.
- 1:10 Quotes Mark Hopkins: Sites with less than 50,000 page views a month should focus on growing their audience, not direct monetization.
- 1:12 Google Adsense and alternatives: BuySellAds.com, AdBrite.com, Clicksor.com,Chitika.com. He mentions he will publish a post about these, and he did here.
- 1:14 Affiliate Programs like CJ.com, LinkShare.com, and iTunes.com.
- 1:15 SEO stuff: Themes. Stop looking for free themes. He shows a slide with the following tips:
- Pay for a reputable theme with support
- No spammy footer links (I just remove those links in the code.)
- Content loads before the sidebar loads
- Well commented PHP and CSS
- Light, fast, and standards compliant
- John mentions a theme he uses called Rapid-Access which is available here
- 1:17 SEO stuff: Keywords – put them everywhere: image filenames (use dashes between keywords), image alt tags, image title tags, link title tags, meta-tags (using All In One SEO plugin).
- 1:18 Social Media Primers
- 1:19 Guest blog to build reputation and inbound links and make contacts with new bloggers. Use MyBlogGuest.com
- 1:19 Crazy Readers – but the good kind. Some people have the habit of google searching for the same page instead of bookmarking.
- 1:25 Q&A
- Monetize RSS feeds? Yes.
- Uses plugin to add related posts to RSS feed
- Does RSS replace a newsletter? No. Write a special newsletter that only email subscribers would get.
- WP Super Cache work on dynamic pages? Yes, embedded items not cached.
- Facebook Connect plugin slows down the site? John verifies it does slow down sites.
- Commenting services like Disqus and IntenseDebate. Fundamental problem: you are turning over your intellectual property to a third party.
- Social media: use a share button? Pretty Link Pro adds this.
5 things that will help to increase traffic to your site
- Social media – Facebook contributes 50% of incoming traffic for websites. Twitter is only 42%.
- RSS feeds are important. Enable the full text feed in your WordPress settings.
- Kick-a** content.
- Pretty Link Pro
- Meet-ups. Link to your peers. Start your own meet-up groups.
- Use site-maps. Wait a minute, that’s six.
Thanks to my brother Ryan, for sharing the link to Episode 16 of Wealth Nation which contained the video. Be sure to check out the audio podcast, too.